KARIN SCHAFF GLAZIER
Client Whisperer | Account-Based Everything
Know thy customer
I’m passionate about helping B2B executives develop deep human connections with their customers. The deeper the connection, the more relevant you are in their world.
Knowing your customer holistically is a powerful competitive advantage. They will provide you with a level of attention others cannot attain. They will turn to you for direction and decision validation. The result, you become an irreplaceable go-to partner. Your revenues soar.
It all starts from the moment they discover your brand and continues as they celebrate win after win with you by their side. My work is about creating a bond so strong that they couldn’t imagine running their business without you.
To accomplish this, it all hinges on knowing thy customer beyond just the sales transaction and developing a comprehensive Customer Engagement Program.
Specialty Services
Pick what you need most.
Not sure what you need? Let's talk.
VOICE OF CUSTOMER & ENGAGEMENT
Learn what’s on their mind.
Know what they care about most.
Understand their vision for tomorrow.
Become relevant and irreplaceable in their world.
Your customer is more than a sales transaction.
Know thy customer. I’ll show you how.
B2B STORYTELLING
Build a library of success stories.
Turn Sales reps into storytellers.
Establish deep cred in key industries.
Create an enthusiastic list of references.
By customers reliving wins you helped them achieve, they reconfirm your value.
Ask me about my
Storytelling Framework.
ACCOUNT-BASED MARKETING
Accelerate the sales cycle.
Unlock new revenue streams.
Plant yourself deeper within accounts.
Exponentially increase account value.
Expand your network of account contacts.
You can have all this with ABM.
I'll make sure you get it.
FOUNDATIONAL MARKETING
Your brand will deeply resonate with your buyer.
Sales and buyer enablement materials will compel people to act.
Your website becomes the buyer's go-to resource.
You'll know what actions have the highest potential to 10x revenue.
Marketing's value will skyrocket.
I'll provide the fuel.
Sounding Board Services
Not sure if Marketing is on the right path?
Tired of being asked about MQLs?
Need help with your Go-To-Market strategy?
Wondering how to operationalize Marketing?
Looking to restructure your team but could use another perspective?
Need to tell a better data-driven story about Marketing's contribution to growth?
No worries. That's what Sounding Board Services is for.
I act as a sounding board for you - helping to answer your most pressing questions and validate your moves so that you can confidently make that next leap forward. Sounding Board Services consists of monthly hours for ideation, strategic guidance, setting objectives, team alignment, and planning for precision execution.
You can use all the hours for 1:1 coaching or sprinkle a few here and there to help your team build momentum and exceed expectations.
It's a flexible month-to-month agreement. End anytime. No questions asked.
If interested, reach out to me. Let's get moving.
