KARIN SCHAFF GLAZIER
Client Whisperer | Pipeline Builder
Know thy customer
I’m passionate about helping B2B executives develop deep human connections with their customers. The deeper the connection, the more relevant you are in their world.
Knowing your customer holistically is a powerful competitive advantage. They will provide you with a level of attention others cannot attain. They will turn to you for direction and decision validation. The result, you become an irreplaceable go-to partner. Your revenues soar.
It all starts from the moment they discover your brand and continues as they celebrate win after win with you by their side. My work is about creating a bond so strong that they couldn’t imagine running their business without you.
To accomplish this, it all hinges on knowing thy customer beyond just the sales transaction and developing a comprehensive Customer Engagement Program.
Specialty Services
Pick what you need most.
Not sure what you need? Let's talk.
FRACTIONAL CMO
GO-TO-MARKET STRATEGY
Need experienced leadership without adding a full-time role?
Bring focus to your GTM Strategy.
Align Marketing, Sales & executive priorities.
Build a healthier, more predictable pipeline.
Know what actions have the highest potential to 10x revenue.
Let's get moving.
VOICE OF CUSTOMER & ENGAGEMENT
Learn what’s on their mind.
Know what they care about most.
Understand their vision for tomorrow.
Become relevant and irreplaceable in their world.
Your customer is more than a sales transaction.
Know thy customer. I’ll show you how.
B2B STORYTELLING
Build a library of success stories.
Turn Sales reps into storytellers.
Establish deep cred in key industries.
Create an enthusiastic list of references.
By customers reliving wins you helped them achieve, they reconfirm your value.
Ask me about my
Storytelling Framework.
FOUNDATIONAL MARKETING
Know exactly who your buyer is and what makes then buy.
Build messaging that deeply resonates with your buyer.
Give Sales the tools to turn conversations into opportunities.
Build a stronger bridge between Sales & Marketing.
Identify where AI can create meaningful value.
A solid foundation = measurable and meaningful results.
Let's make working together for the first time easy and low risk
An easy way to explore a new partnership is by leveraging my Sounding Board Services or assigning me to a special project when resources are limited. In fast-paced environments where teams are small, time is tight, and expectations are high, having a trusted team member who can deliver exactly what’s needed becomes a critical factor in demonstrating Marketing’s value.
Sounding Board Services
I act as a sounding board for you - helping to answer your most pressing questions and validate your moves so that you can confidently make that next leap forward. Sounding Board Services consists of monthly hours for ideation, strategic guidance, setting objectives, team alignment, and planning for precision execution.
You can use all the hours for 1:1 coaching or sprinkle a few here and there to help your team build momentum and exceed expectations.
It's a flexible month-to-month agreement. End anytime. No questions asked.
If interested, reach out to me. Let's get moving.
