KARIN SCHAFF GLAZIER
Client Whisperer | Account-Based Everything
Know thy customer
I’m passionate about helping B2B executives develop deep human connections with their customers. The deeper the connection, the more relevant you are in their world.
Knowing your customer holistically is a powerful competitive advantage. They will provide you with a level of attention others cannot attain. They will turn to you for direction and decision validation. The result, you become an irreplaceable go-to partner. Your revenues soar.
It all starts from the moment they discover your brand and continues as they celebrate win after win with you by their side. My work is about creating a bond so strong that they couldn’t imagine running their business without you.
To accomplish this, it all hinges on knowing thy customer beyond just the sales transaction and developing a comprehensive Customer Engagement Program.
Specialty Services
Pick what you need most.
Not sure what you need? Let's talk.
VOICE OF CUSTOMER & ENGAGEMENT
Learn what’s on their mind.
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Know what they care about most.
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Understand their vision for tomorrow.
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Become relevant and irreplaceable in their world.
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Your customer is more than a sales transaction.
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Know thy customer. I’ll show you how.
B2B STORYTELLING
Build a library of success stories.
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Turn Sales reps into storytellers.
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Establish deep cred in key industries.
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Create an enthusiastic list of references.
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By customers reliving wins you helped them achieve, they reconfirm your value.
Ask me about my
Storytelling Framework.
ACCOUNT-BASED MARKETING
Accelerate the sales cycle.
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Unlock new revenue streams.
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Plant yourself deeper within accounts.
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Exponentially increase account value.
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Expand your network of account contacts.
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You can have all this with ABM.
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I'll make sure you get it.
FOUNDATIONAL MARKETING
Your brand will deeply resonate with your buyer.
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Sales and buyer enablement materials will compel people to act.
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Your website becomes the buyer's go-to resource.
You'll know what actions have the highest potential to 10x revenue.
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Marketing's value will skyrocket.
I'll provide the fuel.
Services Flyover
With 25+ years of experience working in IT marketing, I specialize in helping Marketing leaders tackle challenges such as:
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Maximizing Vendor Value – Identifying which vendors drive success and which ones drain your budget.
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Boosting Marketing Team Efficiency – Streamlining workflows and improving collaboration to maximize impact and eliminate task redundancy.
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Determining the Metrics that Matter & Reporting – Developing clear, actionable reporting to track marketing success and ROI—helping tell a stronger value story to executives and the Board.
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Standardizing Campaign Execution – Creating repeatable processes to eliminate wasted time, ensure consistency, and deliver more meetings with prospective buyers.
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Crafting Compelling Brand Stories – Elevating marketing and sales storytelling to better engage the right audience and compel them to act.
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Strengthening Sales-Marketing Alignment – Building a seamless and collaborative connection between teams for a healthier, more predictable pipeline.
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Refining Product-Market Fit – Ensuring what you offer aligns with what the market truly needs.
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Sharpening ICP (Ideal Client Profile) Insights – Helping teams focus on the right buyers at the right time in a meaningful way.
I have extensive experience working with IT services companies that offer implementation and support services for platforms such as: ServiceNow, Microsoft, and Epicor ERP. I understand the unique challenges and opportunities that come with building and scaling successful technology practices. From refining go-to-market strategies and optimizing service offerings to driving revenue growth and strengthening vendor partnerships, I’ve helped organizations differentiate themselves in competitive markets.
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Let's make working together for the first time easy and risk-free - consider this...
An easy way to explore a new partnership is by leveraging my Sounding Board Services or assigning me to a special project when resources are limited. In fast-paced environments where teams are small, time is tight, and expectations are high, having a trusted team member who can deliver exactly what’s needed becomes a critical factor in demonstrating Marketing’s value.
Sounding Board Services
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Not sure if Marketing is on the right path?
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Tired of being asked about MQLs?
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Need help with your Go-To-Market strategy?
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Wondering how to operationalize Marketing?
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Looking to restructure your team but could use another perspective?
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Need to tell a better data-driven story about Marketing's contribution to growth?
No worries. That's what Sounding Board Services is for!
​I act as a sounding board for you - helping to answer your most pressing questions and validate your moves so that you can confidently make that next leap forward. ​Sounding Board Services consists of monthly hours for ideation, strategic guidance, setting objectives, team alignment, and planning for precision execution.
You can use all the hours for 1:1 coaching or sprinkle a few here and there to help your team build momentum and exceed expectations.
​It's a flexible month-to-month agreement. End anytime. No questions asked.
If interested, reach out to me. Let's get moving.
