Don't make your buyer jump through hoops to understand you
KARIN SCHAFF GLAZIER
Client Whisperer | Account-Based Everything




Executive engagement strategies to develop deep connections with your buyer


ABM Prep: 5 things you can do right now


Where should an SDR reside? Marketing or Sales?


How to get closer to your customers


Debunking annoying myths about MQLs


The 4Ps of Account-Based Marketing Success


Your first steps for Account-Based Marketing success


10 tactics to learn what's on your customer's mind


ABM should not be the only golden egg in your basket


Why capture customer success stories?


5 fast and friendly ways to boost your relationship with a customer right now


Account-Based Marketing: Timeline to Value


6 reasons to build "personal folders" for your clients


Shifting Focus to Customer Retention


The story about two reps who missed the boat on lead follow up...


A story about a rep that got lost on the path to Know Thy Customer...


A story about a rep who went off on a wild goose chase...