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KARIN SCHAFF GLAZIER
Client Whisperer | Pipeline Builder
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Storytelling isn’t a content format. It’s a growth strategy.
If you think storytelling in B2B is just about publishing a polished case study or filling a slide with logos, you’re missing the real...
The Simplicity of Success: Lessons from My Brother
The other night, I had an inspiring conversation with my brother. His perspective on life and work is both motivating and...
The Power of Storytelling in Business
Did you know that 65% of TED Talks are made up of stories? Research by Dr. Jennifer Aaker at Stanford Graduate School of Business found...
A story about one's belief that any "sale" makes for a worthwhile customer success story
Sue, the marketing director, pops into Jerry’s office. “Hey, Jerry!” “Sue, what, is, up?” replies Jerry, writing on his whiteboard. “I’m...
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