Value for the customer:
They feel like a hero that saved the day.
They relive the excitement and sense of accomplishment, igniting interest in experiencing it again.
They elevate their personal brand inside and outside their company.
They feel appreciated and important beyond just the transaction.
Value for you:
You educate employees, customers, partners, and prospects on what’s possible.
You showcase cred in various industries, positioning you as an expert.
You lend proof to your capabilities through the words of your happy customer.
The customer revisits the feeling of trust and confidence they have in you.
When a customer can relive their positive experiences with you and your company, you drum up excitement for “what’s next” and a desire to achieve that “next win”. I can’t tell you how many times a customer’s face lights up when they get to share their story and recall the time when they delivered a win for their organization--and their career. Capturing their story is about celebrating a moment of success with them that stirs up reminders of why you’re an essential partner = PRICELESS.
Need help capturing and sharing customer success stories? I'm called the Client Whisper for good reason. Send me a note at email@example.com