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KARIN SCHAFF GLAZIER
Client Whisperer | Pipeline Builder
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Shifting Focus to Customer Retention
“The COVID-19 crisis has shifted CMOs’ focus from customer acquisition to customer retention and growth.” –Gartner Marketing’s focus has...
The story about two reps who missed the boat on lead follow up...
“Ted, have you seen the pipeline report?” asked Jim, the sales rep. “Yea, sad, right?” replied Ted, the other sales guy. “I’d say. I went...
A story about a rep that got lost on the path to Know Thy Customer...
“Jim, sales are down for one of your key accounts. What's your plan to turn that around?” asks his sales manager. “I plan on upselling by...
A story about a rep who went off on a wild goose chase...
“Woohoo! I just got 100 leads from Marketing,” says Jim, the sales rep. 17 business hours later… “UGH, I just burned two days going...
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